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february 21 2016 eenadu sunday magazine
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i need february 21 2016 eenadu sunday magazine
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Eenadu is an Indian-language newspaper of Telugu, which is the largest Telugu newspaper circulated in the State of Andhra Pradesh and the Telangana State of India. According to the Indian readers' survey (IRS) for the first quarter of 2012, Eenadu ranks number six among Indian-language newspapers with a total readership of 5,906,000. Eenadu ("This Day," which has two meanings in Telugu) was founded by Indian media baron Ramoji Rao in 1974. The rapid expansion of Eenadu allowed diversification of its portfolio by venturing into other markets, such as finances and financial funds. for example, Margadarsi chits), food (Priya Foods), film production (Usha Kiran Films), film distribution (Mayuri Films) and a group of television channels (ETV). All businesses are organized under the Ramoji Group.


Initially, the circulation of Eenadu was limited. When it launched in the city of Visakhapatnam, it could not sell more than 3,000 copies per week. Eenadu found himself struggling to become a daily publication ranked among othlication. However, it was popular in the regions and rivalry remained a problem. Eenadu hired a new group of directors to be part of his key decision and management group that led him to what he is today: the newspaper mostly circulated in the region.

Eenadu was launched from Visakhapatnam in 1974 by Ramoji Rao, a businessman with other successful companies: Priya Pickles and Margadarsi Chitfunds. At that time, Andhra Prabha, owned by the Indian Express Group, was the main regional newspaper.

Eenadu began with a print order of 4,000 copies, composed by hand and produced with a second hand press. But by the time he was admitted to the Office of Circulation Audit in 1976, his circulation had already reached a readership of 48,000. In 1978, Eenadu surpassed Andhra Prabha's circulation, and in 1995 two other rivals, Andhra Patrika and Udayam, withdrew, leaving Eenadu with more than seventy-five percent of the audited circulation of Telugu newspapers.

When Eenadu expanded to Hyderabad in 1975, it divided the city into target areas, recruited dealers three months in advance and delivered the newspaper for free for a week. During the 1980s, technology allowed Eenadu to spread to larger areas in addition to major cities. Previously, it was difficult to administer even the three editions of the 1970s (the Visakhapatnam, Vijayawada and Hyderabad editions) because the only communication facilities available for publication at that time were the telegram, telephone and teleprinter, which had a limited presence in the rural Andhra Pradesh. But with the introduction of offset printing, photocomposition software and computers, Eenadu was able to launch edits in smaller cities like Tirupathi in 1982. Since the 1980s, Eenadu's news editor from his Hyderabad office oversaw a huge meeting of local news. and disseminating the organisation.

However, by the late 1980s, there were six substantial Telugu newspapers in operation, and the business was highly competitive. In 1989, Eenadu introduced "tabloids of the district" to take its presence not only to the district cities like Rajamundry, Karimnagar, Guntur and Adilabad, but also to taluka cities like Suryapet and Tadepalligudem. Each publication center required forty engineers to run their printing presses. The Eenadu district papers were based on market research that assumed that heavy local content would generate new groups of readers and drive advertising revenue. Currently, district newspapers print local news specifically for each major location in the area, thus denying the need for any separate local newspaper. A special section is published every day of the week.
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